Since 2016, Envii Labs has developed and offered top of
the line products for clients across the globe. Our mission is to create
products that can be personalized and branded by any kind of business.
Wondering how does private labeling work? Keep reading to learn everything you
need to know.
What is private labeling?
Private labeling, also known as “white labeling,” is when
a private label product is sold under a retailer’s brand. In this instance,
Envii Labs is the manufacturer, and your business is the retailer.
As the retailer, you decide how your products are
packaged and labeled. Hair salons, spas, barber shops, and other types of
businesses can use private label products to grow their brand.
The benefits of private labeling
There are countless benefits to buying private label
products. For small businesses, private labeling is extremely beneficial in
that it cuts down on overall costs and time.
It can take years to create a product from scratch and
the process can sometimes cost thousands of dollars for a single product.
Buying pre-made products saves a lot of time, effort, and frustration.
With private labeling, you’re able to buy products that
have already been market tested and approved. Because Envii Labs products are
made with the highest quality ingredients, you can buy (and use!) them with
total confidence.
How private labeling works
Here’s an example of how private labeling works using our
Rejuvenating Face Cleanser. This product starts at a wholesale price of $4.50
per unit. The price can go even lower with promotional offers and/or volume
discounts.
From the $4.50 per unit cost, add $3.50. This is the
estimated cost for packaging, shipping, and marketing. This increases your
total cost per unit (CPU) to $8.00.
You can now take the $8.00 per unit Rejuvenating Face
Cleanser and sell it for any price you want. Imagine the profit you can make if
you sell the product for $20 or more!
Ready to benefit from private labeling? There’s no better
time than now to get started. Contact Envii Labs
today!
