How Does Private Labeling Work?
Since 2016 we have formulated and offered amazing products for our clients. We make the product and YOU BRAND IT. It really is that simple.
What is Private Labeling?
Also known as "white labeling," a private label product is produced by a manufacturer (such as Envii Labs) sold under a retailer's (you) brand name. As a retailer, you determine how it's packaged and labeled. Spa and hair salons often use some or all private label products to create their brand.
How is Private Labeling Beneficial?
As a customer, buying private label products cuts down tremendously on costs and time it would take to have products formulated from scratch, which can cost anywhere from a few to several thousands of dollars for one product that may or may not come out the way it was envisioned. You're able to add to an already existing line you have or you can use our products to get started and test the waters.
The more you buy the greater the incentive. Products have already been tested in the market for years and are proven effective. You're also able to sell your products as a main source of income or in addition to your other business. For example, selling your brand of products to your clients after you've performed a facial.
How Does it Work?
Please refer to the 3 images above. Let's take one of our top selling shampoos and compare:
20 units (MOQ): At the minimum order quantity of 20, the cost per unit (CPU) is $7. Our suggested retail price is $16.99-$21.99. You send $7/unit and need to make that expense back so your profit is somewhere between $2.99/unit- $7.99/unit. When ordering the minimum, the goal is to INTRODUCE your product(s) to the market. Minimums are not intended to profit from. Ordering in volume is where the profit margins increase substantially. See the following:
60 units: The CPU has decreased to $6.30/unit with a suggested retail price between $16.99-$21.99/unit. You can profit anywhere from $4.39-$9.39/unit. What's better than that?! See the final example below:
400 units: The CPU has decreased to $5.60/unit with a suggested retail price between $16.99-$21.99/unit. You can profit anywhere from $5.79-$10.79/unit!
Your profit margins increase the more you purchase! Bulk order incentives of up to 40% off wholesale price! Which gives you even bigger savings!
Seriously, imagine selling an item as high as $45 when your wholesale purchase price is $3.75?!
Is it Really This Simple?!
Absolutely! We offer low minimums for you to get started. As a multi-million dollar company, your success is inevitably our success. Our client's do extremely well with their brands which has led us to grow tremendously over the years.
Still curious?? Get started to find out! We offer several Skin Care Trial Kit and Hair Care Trial Kit options for you to test before fully committing.
