How Does Private Labeling Work?

Build Your Brand with Proven, High-Quality Products

What is Private Labeling?

Private labeling—also known as "white labeling"—allows you to sell professionally formulated, high-quality products under your own brand name. We manufacture the product, while you control the packaging, branding, and pricing.

• Salon owners offering take-home products for clients

• Spa owners enhancing their brand with exclusive skincare lines

• Retailers looking to expand into the lucrative beauty and grooming industry

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Why Private Labeling is a Smart Business Move

Cosmetic Product Development can be expensive and time-consuming. With private labeling, you skip the R&D and go straight to market with products that have already been tested and loved by customers.
The more you buy, the lower your cost per unit, which means higher profit margins for you. Plus, our bulk order incentives of up to 40% off wholesale prices give you even greater savings.

Whether you’re adding to an existing line or launching a new brand, private labeling lets you:
✔ Sell products under your own brand
✔ Offer professional, salon-quality formulations
✔ Earn recurring revenue with a product line customers love

Example Profit Breakdown:

• 20 units (MOQ) – Cost per unit: $7 | Suggested retail: $16.99 - $21.99 | Profit: $2.99 - $7.99 per unit

• 60 units – Cost per unit: $6.30 | Suggested retail: $16.99 - $21.99 | Profit: $4.39 - $9.39 per unit

• 400 units – Cost per unit: $5.60 | Suggested retail: $16.99 - $21.99 | Profit: $5.79 - $10.79 per unit

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How It Works

Choose from our top-selling shampoos, conditioners, skincare, and grooming products.
Design your labels and packaging to make your products uniquely yours.
Order as few as 20 units to test the market—or go big and maximize your profit margins with bulk discounts.

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Is It Really This Simple? YES!